Social media platforms are a significant part of online marketing strategies.

In 2023, social media ad spending accounted for over $155 billion globally, indicating its effectiveness in reaching audiences. If you’re looking for ways to build your business brand and increase online visibility, this 2-hour power packed webinar will do just that and more.  

You’ll learn tactics to help you get found online, promote your brand, and keep your business top of mind when consumers are making their buying decisions. Research confirms that 84% of marketers use AI to personalize their marketing communications, so get ready to learn how to leverage the power of AI to attract quality customers to your business. In today’s marketplace, local search & SEO also remain essential. As a result, the UGA SBDC has teamed up with digital marketing expert, Tracy Moore, from RevLocal to bring you valuable insights on how to generate leads and bring in more revenue.  

LEARN HOW TO:

• Use hyper-targeted keywords to get the most reach for your budget, connect with a larger client base, and increase revenue by leveraging paid ads.  
• Apply AI to improve targeted marketing efforts and create content for each stage of the buyer's journey. 
• Increase your competitive advantage and online visibility by using search engine optimization (SEO).  
• Identify cost-effective AI solutions to drive sales, learn AI marketing fundamentals, and gain understanding of key AI concepts/terminology.